Who is eligible to use the Reservation Buying Type?

The Reservation Buying Type is specifically designed for advertisers who meet certain qualifications, which typically include having a history of successful campaigns, established performance metrics, and a certain level of commitment to advertising spend. This buying model allows advertisers to reserve ad inventory in advance, ensuring that they secure placements that align with their campaign objectives.

Qualified advertisers generally have demonstrated experience and capability in managing their ad budgets effectively, making them more likely to utilize Reservation Buying successfully. This type of purchasing strategy works best for those who understand the intricacies of media buying and can uphold the commitments associated with it.

While all advertisers may want to utilize this buying type, not everyone is permitted to do so without meeting the necessary criteria. New advertisers or those without a solid history may lack the reliability data needed for the Reservation Buying Type, which requires a certain trust level from the platform, and budgets alone do not guarantee qualification.