Meta Media Buying Professional Blueprint Practice Exam

Utilizing limited inventory in ad placements primarily lowers reach and may impact costs due to the inherent restrictions associated with this strategy. When advertisers limit the inventory, they are selecting fewer ad spaces or placements, which naturally restricts the number of potential impressions their ads can receive. As a result, reaching a broader audience becomes more challenging, and depending on the demand for those limited placements, costs can increase significantly. This can occur because advertisers may have to bid more to secure limited inventory in competitive markets, leading to higher advertising costs.

In contrast, the other responses suggest outcomes that are generally not associated with limited inventory. For instance, increased ad engagement and boosted brand visibility across platforms typically rely on broader distribution rather than restricted placements. Similarly, while ads may indeed appear during peak times, limited inventory alone does not guarantee this; rather, it simply restricts the number of available placements overall. Thus, the characteristics and consequences of limited inventory align more closely with the notion of lowering reach and potentially increasing costs.