Which type of ad directs traffic to messenger and WhatsApp?

The correct choice is traffic. This type of ad is specifically designed to generate clicks and direct users to a specific destination, such as a website, landing page, or messaging platform like Messenger or WhatsApp. The primary goal of traffic ads is to encourage users to take action by clicking through to another platform where they can engage further, like initiating a chat or conversation.

Traffic ads are effective for driving user interaction in messaging apps, allowing businesses to establish more direct communication channels with potential customers. This is particularly valuable in today’s increasingly mobile-centric environment, where users engage more frequently through messaging applications. By directing users to Messenger or WhatsApp, advertisers can facilitate real-time interactions, answer questions promptly, and potentially increase conversion rates.

In contrast, awareness ads are aimed at increasing brand visibility, leads ads focus on generating sign-ups or inquiries, and engagement ads are intended to encourage interactions with content, such as likes, comments, or shares. While all these types of ads serve important functions, their objectives differ significantly from those of traffic ads, which specifically aim to drive users to platforms where direct communication can occur.