Which targeting strategy relies on broad parameters like age and location?

Broad targeting is a strategy that involves utilizing wide-ranging parameters to reach a large audience. By focusing on general attributes such as age and location, advertisers can cast a wider net, ensuring their ads are seen by a diverse group of potential customers. This approach allows brands to increase their visibility and attract interest from various segments, making it especially useful in campaigns aimed at brand awareness or when introducing new products.

Unlike narrow targeting, which focuses on specific demographic traits or user behaviors to reach a smaller, well-defined audience, broad targeting intentionally eschews such restrictions to maximize reach. Similarly, custom audience targeting involves honing in on a specific group of users based on data points, and lookalike audience targeting takes an existing audience and finds new users with similar characteristics, both of which diverge from the expansive nature of broad targeting. Choosing broad targeting is beneficial when aiming for maximum exposure with minimal restrictions on the audience.