Which of the following is NOT a standard buying type in Meta Media Buying?

The reason the correct answer is C, Brand Ambassadorship, is that it is not classified as a standard buying type within the Meta Media Buying framework. In the context of digital advertising, standard buying types are designed to achieve specific objectives that align with a brand's overall marketing goals.

Traffic, Leads, and Engagement are all recognized buying types that serve distinct purposes. Traffic focuses on directing users to a website or landing page, effectively increasing visitations. Leads aim to capture potential customer information for follow-up, thus nurturing prospects through the sales funnel. Engagement is geared towards maximizing user interaction with posts, such as likes, shares, and comments, which helps in building a community and enhancing brand visibility.

Brand Ambassadorship, however, represents a more nuanced approach, often involving partnerships with influencers or key individuals who promote a brand over time, rather than a standard metric-driven buying type focused on immediate campaign goals. This distinction highlights why Brand Ambassadorship does not fit into the typical buying types utilized for campaigns in Meta platforms.