Which of the following is NOT a typical campaign objective?

Brand Loyalty is not considered a typical campaign objective in the same way that the other options are. Campaign objectives are generally focused on specific actions that a business wants users to take, such as driving traffic to a website, increasing sales, or promoting an app. Each of these objectives is measurable and directly tied to specific marketing strategies and outcomes.

Traffic, for example, refers to increasing the number of visits to a website or landing page, which can be quantified through analytics. Similarly, Sales objectives are clearly defined and can measure the effectiveness of a campaign through conversions. App Promotion focuses on encouraging users to download or engage with an application, with success gauged through app installations or in-app actions.

Brand loyalty, while an important goal for long-term marketing strategies, is more about the emotional connection and ongoing relationship that consumers have with a brand. It is less about immediate actions and more concerned with fostering a sense of trust and preference, which is typically built over time and through various marketing efforts rather than being the direct objective of a single campaign. Therefore, it doesn't fit the standard, action-oriented framework of campaign objectives as neatly as the others.