Which key metric is NOT associated with the consideration phase of marketing?

The correct metric that is not associated with the consideration phase of marketing is the cost per purchase. During the consideration phase, potential customers are evaluating different options and considering their choices but have not yet committed to making a purchase. The focus here is on engaging the audience through various interactions like app installs, link clicks, or even phone calls, which help generate interest and lead towards a potential purchase.

Cost per purchase, on the other hand, directly relates to the actions taken after a customer has made a decision to buy. This metric is more relevant to the conversion phase, where the effectiveness of advertising or marketing strategies in driving actual sales is assessed. In essence, cost per purchase pertains to the final step in the customer journey, rather than the exploratory activities typical of the consideration phase.