Which goal relates to generating interest and communicating value?

The goal that relates to generating interest and communicating value is awareness. Awareness is focused on introducing an audience to a brand, product, or service. Its primary objective is to make potential customers familiar with what the brand offers, highlighting its unique value propositions and benefits. This process is essential for attracting consumers' attention and sparking their interest, which sets the foundation for deeper engagement and consideration in later stages of the consumer journey.

In building awareness, brands often utilize various strategies, including broad messaging that captures the essence of their value and resonates with the target audience. This lays the groundwork for future interactions and decision-making processes, encouraging prospective customers to learn more about the brand. It is a crucial initial step in effective marketing that ultimately leads to consideration and engagement as customers move down the funnel.