Which behavior might be targeted through detailed audiences?

Targeting behaviors through detailed audiences is crucial for optimizing advertising strategies. The choice focused on the amount of time spent watching television aligns well with detailed audience targeting because it reflects a quantifiable behavior that marketers can segment and analyze. Understanding how much time individuals dedicate to watching television allows advertisers to identify viewers who are more likely to engage with video content or television-related advertising. This information can inform decisions related to ad placements and timing to maximize visibility and engagement.

The other options, while relevant to audience insights, don't specify a behavior that is as easily quantifiable and directly linked to consumption patterns. Frequency of social media use might suggest engagement but doesn't provide the same level of actionable insight regarding television viewing. Personal preferences for advertising styles, though important, relate more to creative strategy rather than behavioral targeting. Similarly, types of services purchased indicate intent and interest but are less about viewing behavior specifically, compared to the time spent viewing TV content.