What type of audiences can be reached by using location-based targeting?

Using location-based targeting allows marketers to reach audiences defined by specific geographical areas. This approach means that advertisers can tailor their campaigns to target individuals based on their physical location, such as city, country, or community. This capability is particularly beneficial for businesses looking to engage consumers based on local interests, needs, and behaviors that may vary from one location to another.

For instance, a local restaurant may wish to target customers in its immediate vicinity to attract foot traffic, while a national brand might want to promote different products depending on regional preferences or seasonal trends specific to certain areas. By focusing on cities, countries, or communities, advertisers can create more relevant and effective messaging that resonates with their intended audiences based on where they live and work.

Other options are less specific in how they align with the premise of location-based targeting. Regional and national audiences, for example, do not capture the granularity of location that targeting by city or community offers. Market-specific demographics focus on characteristics like age, income, or interests rather than geography alone. Global audiences overlook the benefits of local targeting and fail to leverage the advantages of customizing marketing strategies based on local context.