What tools can be used to analyze ad performance on Meta?

The correct option highlights the importance of utilizing a combination of Meta's own tools and Ads Manager for analyzing ad performance effectively. Meta Analytics tools, such as Facebook Analytics and Insights, provide critical data on user engagement and the effectiveness of various advertising strategies. These tools allow advertisers to track key metrics, such as reach, impressions, clicks, and conversions, which are vital for understanding how ads perform in real-time.

Ads Manager is specifically designed to manage advertising campaigns across Meta's platforms and offers detailed insights into ad performance, budget allocation, and audience engagement. The integration of both Meta Analytics tools and Ads Manager allows advertisers to gain a comprehensive view of their campaigns, enabling them to make informed decisions based on accurate data.

In contrast, other options like only using Ads Manager or relying solely on third-party analytics software overlook the advantages of having integrated data from Meta's ecosystem. Third-party tools may offer valuable insights, but they do not provide the complete picture as well as the native tools that specifically cater to Meta's advertising platforms do. Similarly, physical market surveys, while useful for certain types of market research, do not provide the immediate, actionable insights necessary for managing and optimizing online ad performance.