What should you do to avoid creative fatigue in your ads?

To effectively avoid creative fatigue in your ads, making adjustments to your current creative is a key strategy. Creative fatigue occurs when an audience has seen the same ad too many times, leading to decreased engagement and effectiveness. By altering elements of the ad—such as visuals, messaging, or calls to action—you can refresh the content and re-engage your audience, maintaining their interest and enhancing campaign performance.

Adjusting the existing creative leverages the foundational elements that may already be performing well while introducing enough change to capture attention again. This approach is often more cost-effective than creating an entirely new ad from scratch or deleting the current ad, as it builds upon existing insights about what resonates with your audience.

Engaging your audience with fresh variations can stimulate interest and drive better results, reducing the risk of ad fatigue that can occur when a single piece of content is used repeatedly.