What should be done after identifying lower-cost outcomes in a campaign?

After identifying lower-cost outcomes in a campaign, increasing the budget to take advantage of these findings is a strategic approach. This decision is based on the premise that the results indicate favorable performance at a lower expense, which presents an opportunity to maximize the campaign’s effectiveness. By allocating more resources to the ads or strategies that are performing well, you can potentially scale up the successful elements of the campaign, leading to even more cost-effective outcomes and greater overall reach.

This approach aligns with the practice of optimizing campaigns based on performance metrics. When certain parts of a campaign deliver better returns at a lower cost, amplifying those efforts through increased budget allocation is a logical next step to capitalize on the insights gained from the data analysis.

The other strategies, such as reducing ad frequency, stopping the campaign temporarily, or changing the ad target audience, may not leverage the opportunity presented by the low-cost outcomes and could even undermine the effectiveness of the already successful aspects of the campaign. Thus, increasing the budget becomes the most effective action to take following the identification of favorable outcomes.