What might be a consequence of using the highest volume bid strategy?

Using the highest volume bid strategy typically means that an advertiser is willing to pay more per interaction in order to achieve maximum reach and impressions. This aggressive bidding can lead to a higher cost per result because the strategy focuses on securing a larger volume of clicks or impressions rather than optimizing for cost efficiency. As a result, while an advertiser may obtain more exposure, the trade-off often includes paying a premium for each lead or conversion, driving up the average cost of achieving those results. In high-competition environments, this can further escalate costs, leading to the consequence identified in the answer.

In contrast, higher quality leads, reduced ad spend, or increased customer engagement might be outcomes of different strategies that focus on optimization or targeting specific audience segments and not directly tied to a volume-based bidding approach.