What is the purpose of carousel ads in advertising campaigns?

Carousel ads serve the purpose of allowing advertisers to showcase multiple images or videos within a single advertisement unit. This format enables brands to engage users more dynamically by presenting up to 10 different pieces of content that users can swipe through. Each image or video in the carousel can have its own unique link or call-to-action, which encourages interaction and can lead to higher engagement rates.

Using carousel ads effectively, advertisers can tell a story, highlight product features, or present different offerings, engaging users with visually appealing content that captures attention and allows for deeper exploration of what is being promoted. This flexibility and interactive nature make carousel ads a powerful tool in digital advertising campaigns.