What is the primary goal of app promotion?

The primary goal of app promotion is to encourage desired actions within the app. This involves motivating users to engage with the app in beneficial ways, such as making in-app purchases, completing specific tasks, or increasing their overall usage of the app. By focusing on user actions, app promotions aim to create a more enriching experience for users while simultaneously achieving business objectives, such as growing retention and maximizing lifetime value.

While generating revenue is an important aspect of app promotion, it is typically the result of encouraging users to take desired actions within the app. Likewise, increasing brand awareness and driving traffic to a website might be valuable goals in broader marketing efforts, but they do not directly align with the specific objectives of app promotion. App promotion is all about enhancing user interaction with the app itself, driving engagement, and achieving measurable results tied to app usage.