What is the primary benefit of the instant experience ad format?

The primary benefit of the instant experience ad format is that it loads faster than standard mobile web pages. This speed is crucial for capturing user attention in today’s fast-paced digital environment, where delays can lead to lost engagement. Instant experiences offer a full-screen, immersive ad format that is designed specifically for mobile devices, enhancing user experience by providing rapid access to engaging content.

By loading instantly, these ads allow advertisers to maintain user interest, minimizing bounce rates that often occur when users encounter long loading times on traditional web pages. This efficiency helps businesses convey their message effectively and encourages interactions such as clicking through to a website or making a purchase, all within a seamless and visually appealing format.