What is the primary benefit of advantage + audience targeting?

The primary benefit of advantage + audience targeting lies in its ability to leverage artificial intelligence to expand targeting beyond predefined parameters. This advanced targeting approach utilizes machine learning algorithms to analyze a wide range of data, identifying potential customers who may not fit into traditional targeting criteria but are likely to engage with the brand based on similar behaviors and interests of existing audiences.

By using AI, this targeting method ensures a broader reach, optimizing the campaign's performance by finding new and relevant audiences that may not be immediately apparent. This capability allows marketers to effectively grow their audience pool and enhance their campaign results without the limitations imposed by static targeting parameters.

This powerful AI-driven expansion is what sets advantage + audience targeting apart, enabling campaigns to dynamically adapt and target a constantly evolving market landscape.