What is the primary aim of a cost per result goal bid strategy?

The primary aim of a cost per result goal bid strategy is to focus on achieving a specific cost for each desired outcome, such as a conversion or lead, while also maximizing the overall number of results achieved. This approach allows advertisers to set a clear target for what they are willing to pay for a specific action, which helps in managing their budget effectively while striving to get the best performance for their ad spend.

By establishing a target cost per result, advertisers can optimize their campaigns to not only meet that target but also ensure that they generate as many results as possible within the defined parameters. This strategic alignment helps in achieving both efficiency and effectiveness in media buying, allowing campaigns to deliver maximum return on investment while staying within desired cost-effectiveness metrics.