What is the key feature of advantage + catalog ads for broad audiences?

The key feature of advantage + catalog ads for broad audiences is the ability to target both new and existing customers with personalized product recommendations. This approach leverages the vast amount of data available through catalog ads to understand user behavior, preferences, and shopping habits. As a result, these ads can showcase products that are specifically tailored to an individual's interests, enhancing the likelihood of engagement and conversion.

By combining audience insights with dynamic product catalogs, businesses can reach potential customers who may not have interacted with their brand before, as well as re-engage past customers with relevant offers. This dual targeting strategy maximizes the effectiveness of campaigns by optimizing ad delivery based on user behavior, leading to a more personalized shopping experience and higher overall performance of the ads.