What is the goal of the highest volume bid strategy?

The highest volume bid strategy is designed to maximize the entire budget available for a campaign. This approach is particularly effective for advertisers who want to ensure that every dollar allocated is utilized to reach as many potential customers as possible. By focusing on maximizing budget usage, the strategy seeks to generate the highest possible number of conversions or impressions within the set financial constraints.

This strategy is particularly appealing for brands looking to increase visibility and scale their advertising efforts quickly, without a primary focus on controlling costs per result or achieving specific qualitative outcomes. The intent is to use the budget efficiently to gain the maximum possible reach rather than concentrating solely on the cost-effectiveness of individual results or targeting specific branding goals. Understanding this strategy helps in planning campaigns that prioritize breadth and visibility over detailed cost management or brand positioning.