What is the function of the Meta Ads Manager?

The function of the Meta Ads Manager is fundamentally centered around creating, managing, and analyzing advertising campaigns on Meta platforms, which include Facebook and Instagram. This tool provides advertisers with a comprehensive suite of features designed to help them launch campaigns effectively and optimize their performance.

Through the Ads Manager, users can define their target audience, set budgets, select ad placements, and track the performance of their ads in real time. It facilitates analysis by offering insights into metrics such as reach, engagement, click-through rates, and return on ad spend. These capabilities enable advertisers to make informed decisions and adjustments to improve campaign outcomes, making it a crucial tool for anyone looking to maximize their advertising efforts on Meta’s platforms.

The other options describe functions that are not aligned with the primary purpose of the Ads Manager, thus highlighting why the correct choice is indeed focused on developing and analyzing ad campaigns.