What is the first step in the ad review process?

The first step in the ad review process is to create an ad and place an order. This foundational action is crucial as it involves developing the ad content and defining the parameters, such as the target audience, budget, and placement preferences. By creating the ad, you transform your concept into a tangible format that will ultimately be evaluated. This step sets the groundwork for the subsequent phases of the review process, as it provides the necessary materials needed for review.

Submitting the ad for review follows this initial step, as it involves sending the created content to be assessed for compliance with platform guidelines. While testing various ad copies and launching a campaign are important aspects of a comprehensive advertising strategy, they come later in the process. The campaign launch, for instance, should only occur after the ad has successfully passed the review stage, ensuring it adheres to all necessary regulations and standards.