What is one of the goals of auction buying?

One of the goals of auction buying is to empower advertisers to make specific choices about their audience. In an auction-based advertising system, advertisers bid on placements to reach particular demographics or interests that align with their campaign objectives. This ability to precisely target specific audiences enables advertisers to tailor their messaging and maximize the effectiveness of their ads.

By focusing on potential customers who are more likely to engage with the ads, marketers can enhance their return on investment and achieve better outcomes for their campaigns. The auction system also supports various targeting options, such as geographic location, behavior, interests, and more, allowing advertisers to refine their audience targeting and increase the likelihood of conversions.

In contrast, options that suggest limiting audience targeting or restricting budget adjustments contradict the flexible nature of auction buying, which is designed to optimize ad spend and audience reach. Similarly, while increasing ad placements can be a benefit of effective audience targeting, it is not the primary goal of auction buying itself, which is focused more on audience selection and strategic bidding.