What is a common pitfall in media buying that can hinder campaign success?

A common pitfall in media buying that can hinder campaign success is the lack of clear objectives. Having well-defined objectives is crucial because they guide the entire media buying process, informing strategies, media selection, targeting, and performance measurement. Without clear goals, campaigns can become unfocused, leading to inefficient use of resources and failure to evaluate success accurately. For example, if a campaign does not have a specific target such as increased sales, improved brand recognition, or audience engagement, there is a risk of misalignment between strategies and outcomes. This lack of alignment can result in missed opportunities to optimize the campaign based on measurable results. Clear objectives help ensure that all actions taken during the media buying process are purposeful and contribute to the overall success of the campaign.