What information do delivery reports provide in Meta advertising?

Delivery reports in Meta advertising primarily focus on providing insights regarding the performance and safety of ad placements. The correct answer highlights how these reports can indicate brand safety risks associated with specific placements and publishers. Understanding brand safety is crucial for advertisers as it ensures that their ads do not appear in contexts that could harm their brand image or reputation. By assessing these risks through delivery reports, advertisers can make informed decisions about where to allocate their advertising budget and which placements to avoid.

In contrast, consumer behavior insights pertain more to understanding how customers interact with brands over time but are distinct from the focus of delivery reports. Similarly, while click-through rates of individual ads are useful metrics for evaluating ad performance, they do not encapsulate the safety concerns addressed in delivery reports. Overall campaign engagement metrics look at general interactions across the campaign, but again, do not specifically relate to the brand safety aspects outlined in delivery reports. Thus, the emphasis on brand safety aligns closely with the primary purpose of delivery reports in the Meta advertising ecosystem.