What does budget pacing ensure during a campaign?

Budget pacing is a strategy used during a campaign to ensure that the allocated budget is utilized in a steady and controlled manner over the duration of the campaign. This means that the campaign is designed to spend the budget evenly throughout its run rather than splurging it all at the beginning or toward the end. By pacing the budget effectively, advertisers can maintain a consistent presence in front of their target audience, which increases the likelihood of message retention and engagement.

Evenly distributing the budget helps prevent scenarios where too much budget is exhausted too quickly, which could lead to a lack of visibility later in the campaign when the budget is depleted. It also allows for adjustments in strategy based on performance metrics gathered throughout the campaign duration. This ensures that the ads can run over the intended time frame, reaching audiences consistently rather than all at once, which would not be optimal for retention or engagement.

This approach contrasts with the incorrect options, as budget pacing does not inherently maximize ad impressions, guarantee targeted audience accuracy, or lead to all ads being delivered simultaneously, all of which could undermine the effectiveness and objectives of a well-planned campaign strategy.