What does a bid cap bid strategy allow you to set?

A bid cap bid strategy allows you to set the maximum price you are willing to pay for a bid in an auction. This strategy is designed to help you control costs while still attempting to achieve your advertising objectives. By establishing a bid cap, you ensure that you won't spend more than a specified amount per auction, which can be crucial for managing your overall budget and ensuring profitability.

Setting a bid cap helps in various scenarios, such as when you want to maximize the return on investment for your ads or maintain better spending control throughout your campaign. This approach focuses specifically on the bids made in each auction, allowing you to maintain a balance between competitiveness and cost considerations effectively.