What do manual placements allow you to do?

Manual placements give advertisers the power to select specific platforms, placements, and formats where their ads will appear. This granularity enables marketers to tailor their ad strategy to the target audience's preferences and behaviors, ensuring that messages are delivered in the most effective contexts. By manually selecting placements, advertisers can take advantage of the unique features of different platforms, such as Instagram Stories, Facebook News Feed, or the Audience Network, aligning the ad content with the typical user experience on each platform.

This approach also allows for better control over where your budget is spent, focusing on placements that have historically shown the best performance or engagement rates for specific campaigns. By opting for manual placements, advertisers can prioritize high-impact areas and avoid placements that may not yield desired results, fostering a more strategic and results-oriented media buying process.