What distinguishes Reservation Buying Type from Auction Buying Type?

The distinguishing feature of Reservation Buying Type compared to Auction Buying Type is that it guarantees a fixed price to reach an audience. In Reservation Buying, advertisers purchase ad space in advance at a predetermined rate, thus establishing certainty in their budget and planned expenditure. This pricing model ensures that the advertiser knows exactly how much they will pay for specific placements, allowing for more strategic budget allocation.

On the other hand, Auction Buying does not guarantee fixed pricing. In this model, the cost can vary based on competition and demand for the ad space, which can lead to fluctuating costs per impression or click. Therefore, Reservation Buying provides the advantage of price predictability, which is crucial for many advertisers seeking to control their spending effectively.

While it might seem that other options provide relevant distinctions, they do not capture the essence of the primary difference between the two buying types as effectively as the guaranteed fixed price. For example, a variable cost structure aligns more closely with Auction Buying, while unlimited placements and exclusive focus on impressions do not specifically define either model in the context of their fundamental differences.