What distinguishes automatic placements from manual placements?

The distinguishing feature between automatic placements and manual placements lies in the level of control advertisers have over where their ads appear. In automatic placements, the system selects the best ad locations within the Meta family of apps and networks based on performance data, optimizing for the best results automatically. This means the algorithm analyzes various factors and determines the most effective placements to reach the target audience.

In contrast, manual placements allow advertisers to hand-pick the specific locations where their ads will appear, such as choosing between Instagram Stories, Facebook News Feed, or Messenger. This gives advertisers direct control over their ad strategy and targeting but may not leverage the full potential of Meta's optimization capabilities.

The other choices do not accurately represent the core differences between the two placement strategies. Automatic placements do not necessarily require a higher budget; the visibility of manual placements can vary widely based on the chosen locations rather than being inherently lower; and while the choice of placements can impact performance, the statement that neither option affects ad performance is misleading, as each approach can lead to different results based on how effectively the ads reach the intended audience.