What defines an ad set?

An ad set is defined as a group of ads that share the same parameters. This includes targeting options, budget, schedule, bidding strategy, and placements. Essentially, an ad set functions as a framework within which multiple ads can be organized and managed effectively.

By grouping ads within an ad set, advertisers can streamline their campaigns and assess how different ads perform under similar conditions. This way, adjustments can be made to a specific ad set without impacting other sets, enabling better optimization of advertising strategies based on performance data.

The other options describe different aspects of an advertising campaign but do not capture the concept of an ad set accurately. For instance, a single ad with unique content represents only one element of an ad set, while an audience engaged with ads describes the target demographic and their interactions rather than the structural organization of ads. Similarly, a selected budget for a campaign pertains to financial aspects rather than the grouping of ads.