What can cause an ad landing page to be rejected?

A landing page can be rejected primarily because it contains prohibited content. Advertising platforms, including those operated by Meta, have strict guidelines regarding what can and cannot be featured in ads. Prohibited content can include a wide range of materials such as hate speech, adult content, illegal products, misleading claims, and anything that contravenes the platform's advertising policies.

When a landing page includes such content, it not only violates these regulations but can also result in a poor user experience or potentially harmful implications, prompting the advertising platform to reject the ad to maintain community standards and the integrity of the platform.

While accurately representing the product, offering clear navigation, and loading quickly are all important aspects of a landing page that contribute to a good user experience, they do not address the critical issue of compliance with content policies. Thus, the presence of prohibited content is a significant factor that accounts for ad rejection.