What are the main components of a campaign structure in media buying?

The main components of a campaign structure in media buying are Campaign, Ad Set, and Ad. This hierarchical organization allows media buyers to effectively manage their advertising efforts and optimize performance.

The Campaign level is where the overall goal is established, such as brand awareness or lead generation. This serves as the foundation that guides all subsequent decisions. Within each Campaign, the Ad Set allows for the specification of targeting parameters, budget allocation, and scheduling. This level enables advertisers to segment their audiences and test different strategies in a structured way.

At the lowest level is the Ad, which is the actual creative content that users see. This is where ad copy, images, and calls to action are crafted to engage the audience and drive the desired action. Together, these three components form a cohesive structure that enables advertisers to tailor their approach based on performance metrics and campaign objectives.

The other options focus on aspects of media buying but do not represent the hierarchical structure essential for organizing and managing campaigns effectively, which is central to successful media buying strategies.