What are custom events primarily used for in the context of information collection?

Custom events are specifically designed to record actions that are tailored to meet unique collection needs of a business or campaign. Unlike standard user actions that may be tracked by default, custom events allow advertisers and marketers to define and capture specific interactions that are significant to their goals. This flexibility enables them to gather detailed insights that can drive more informed decisions regarding their marketing strategies and campaigns.

By implementing custom events, businesses can track actions that reflect their unique objectives, such as completing a purchase, signing up for a newsletter, or engaging with a particular piece of content. This information is critical for understanding user behavior and optimizing marketing efforts accordingly.