What action should you take if your ad is not approved during the review process?

If your ad is not approved during the review process, appealing the decision is a constructive action to take. When you appeal, you engage directly with the platform to ask for a reconsideration of your ad's status. This process allows you to understand the specific reasons for the rejection and provides an opportunity to adjust your ad to meet the necessary guidelines or policies, if appropriate.

Appealing is particularly beneficial because it enables advertisers to maintain their campaigns and potentially rectify any issues without starting from scratch. In many cases, initial rejections may be due to misunderstandings or misinterpretations of the ad content. By appealing, you're giving yourself a chance to clarify the intent and content of your advertisement while also demonstrating your willingness to comply with platform standards.

Taking this route is often more productive than immediately deleting the ad, which would forfeit the opportunity to address the issues and resubmit it. It also avoids the unnecessary effort and time spent on creating a new ad from the ground up.