How frequently should an advertiser review their metrics in Meta Ads Manager?

Monitoring metrics regularly throughout a campaign is essential for several reasons. First, it allows advertisers to understand how their ads are performing in real-time, enabling them to make informed decisions that can optimize the campaign's effectiveness. By reviewing key performance indicators such as clicks, conversions, and engagement rates, advertisers can identify trends and patterns that may require immediate adjustments to their strategy, such as reallocating budget to better-performing ads or modifying targeting settings.

Furthermore, consistent monitoring helps catch any underperformance early on, allowing for timely interventions that can improve overall campaign results. It also enables advertisers to test different creatives or messaging, analyze audience responses, and refine their approach in response to what the data reveals. This proactive approach minimizes wasted ad spend and maximizes the chances for achieving campaign goals.

The other options suggest infrequent reviews, which would limit the advertiser's ability to respond effectively to the dynamics of the campaign, potentially leading to suboptimal outcomes. Regular check-ins foster a more agile response to campaign performance, ensuring that spending is aligned with the most effective strategies.