How does audience overlap impact ad strategy?

Audience overlap significantly impacts ad strategy because when multiple advertisers target the same audience segments, it creates competition for their attention. This competition can dilute the overall reach and effectiveness of a campaign, as multiple ads may be vying for the same viewers simultaneously. When audiences overlap, it can result in ad fatigue, where users become oversaturated with similar messages, leading to lower engagement rates and potentially decreased conversions.

In contrast, if there were no audience overlap, each advertiser would have a clearer path to reaching their intended audience without competing against similar ads from other brands. Therefore, understanding and analyzing audience overlap becomes critical for optimizing ad strategies and ensuring that messaging resonates well without being lost in a sea of similar advertisements.

The other choices do not accurately reflect the reality of audience overlap and its implications on ad performance.