How can expanding your audience help in ad performance?

Expanding your audience can significantly enhance ad performance by enabling the delivery of ads to new people who may not have been previously reached. This broader reach can lead to increased brand awareness and engagement as more individuals become familiar with your product or service. By introducing ads to a fresh set of potential customers, you can also discover new market segments that may resonate with your offerings, potentially leading to higher conversion rates and improved return on ad spend.

By reaching beyond your existing audience, you create opportunities for growth and can gather valuable insights into how different demographics or interests interact with your ads. This valuable data can then inform future strategies and optimizations, further enhancing the effectiveness of your advertising campaigns.