How are sequenced ads presented to audiences?

Sequenced ads are strategically presented to audiences in a specific order to create a narrative or guide viewers through a story or journey. This approach allows advertisers to build on the message of the first ad with subsequent ads, enhancing the emotional connection and engagement with the audience. By designing the sequence thoughtfully, brands can ensure that each ad delivers key information or develops themes that resonate with the target audience, leading to a more coherent campaign experience. This method leverages the psychology of storytelling, helping to nurture a deeper understanding and retention of the brand message as users progress through the sequenced content.