At what level can you opt-in for advantage + catalog ads targeting?

Opting in for Advantage + catalog ads targeting is something that helps streamline the ad creation process, making it more efficient and data-driven. This feature is available at the campaign level because the campaign serves as the overarching structure that governs the ad sets and ads within it. By setting this option at the campaign level, all subsequent ad sets can utilize the advanced targeting features associated with catalog ads, such as automated product ads targeting based on user behavior and catalog dynamics.

Setting this at the campaign level also ensures that businesses can define their objectives and targeting strategies consistently across the various ad sets, rather than having to manage settings individually at a lower level, which could lead to inefficiencies or inconsistencies in targeting practices across different ads. This approach promotes a more cohesive strategy and leverages the full capabilities of catalog ads, thereby enhancing overall ad performance.